Anti-Spam Policy

Sendnord is built for email that recipients actually want. By creating an account and accepting our Terms of Service, you also accept this Anti-Spam Policy. The policy supplements Section 5 (Sending Rules) of the Terms; in case of conflict, the Terms prevail.

Sending through Sendnord must comply with the GDPR, the Swedish Marketing Act and the rules on electronic communications. But legal minimum is not enough for deliverability, and it is not enough here. Our definition is simple: spam is any commercial email sent to someone who has not given you permission to contact them about that specific subject. "Permission", however, is a stretchable word: which is why the scenarios below are deliberately concrete.

• Subscribers who signed themselves up, for example through a newsletter form on your website. New forms in Sendnord use double opt-in by default: the recipient confirms their address before it becomes active.
• People who actively ticked a consent box. The box may never be pre-ticked; the platform's form builder does not allow pre-checked marketing boxes.
• Participants in competitions, surveys or offline forms : only if it was clearly stated that participation involves email, and the person actively indicated they want to be contacted.
• Existing customers, regarding your own similar goods or services, provided an opt-out was offered when the address was collected and is offered in every message (Section 19 of the Swedish Marketing Act, so-called soft opt-in).
• People who handed you their business card in a context where it was made clear they will be contacted by email.
• B2B recipients in a relevant professional role, with a clear sender, professionally relevant content and an unsubscribe option in every message, in line with Swedish practice.

Permission ages. If you have not contacted an address in 24 months, we consider the permission expired: addresses change hands, and nobody remembers a consent from three years ago.

By using Sendnord you undertake never to import or send to addresses that:

• you lack explicit, provable permission to contact about the subject in question;
• were purchased, rented, borrowed or otherwise acquired from a third party : regardless of what the seller claims about quality or consent. Permission cannot be bought; it is given to you;
• were scraped or copied from the web, directories or registers. That someone published their address does not mean they want your mailings;
• have not been contacted for more than 24 months.

Sending to such addresses does not work anyway: recipients who do not recognize you mark you as spam, and that damages your sender reputation far beyond a single campaign.

These are not just rules; they are mechanics in the system:

• An unsubscribe link in every marketing message. If it is missing, the platform inserts one. An unsubscribe takes effect immediately and cannot be circumvented, delayed or reset.
• One-click unsubscribe in the message headers (List-Unsubscribe, RFC 8058), added automatically.
• The sender's name and postal address in every message. If you send on behalf of a client, the client's details must be stated: the recipient must always know whose message it is.
• Transactional messages (receipts, password resets and the like) may not contain marketing and are sent to explicitly specified recipients, never to lists.

• We are connected to the major mailbox providers' complaint feedback loops. If a recipient marks your message as spam, we know: and the address is automatically suppressed from further sending by you.
• We continuously monitor complaint rates, bounces and delivery signals per account and per campaign.
• Large or anomalous imports may be reviewed, and we may require evidence of a list's origin and legal basis before sending is allowed.
• Threshold: if complaints exceed 0.3% of delivered messages (30 complaints per 10,000), the account's sending is paused. The figure is deliberately set with a margin for occasional false reports.
• The ladder: warning with required corrective action → pause → termination. Severe abuse: phishing, malware, deliberate spam: leads to immediate suspension without prior warning.

In the end it is common sense: read your message the way the recipient does. If they do not know who you are, or why they are getting the email, you are the spammer in their inbox: no matter what your list claims.

If you suspect a Sendnord customer is sending spam, or have questions about this policy, contact abuse@sendnord.com.