Platform

Everything, in one list.

No feature tour, no carousel: just what the platform does, so you can find the one line you came here for. Add-ons are marked as add-ons, and anything not built yet is not on the list.

The working loop

Follow the work from first draft to next decision.

01 / Write

Start with a message, not a blank screen.

Draft with Theta AI or build block by block. The result remains fully editable and previews exactly as it will arrive.

02 / Audience

Turn behavior into a precise audience.

Combine engagement, profile fields, dates and lists, then inspect the matching contacts before the segment is used.

03 / Send

Deliver at a pace people and providers trust.

Review the plan, schedule the campaign and let pacing or per-person timing handle the journey out.

04 / Understand

Bring the result back into the next decision.

See delivery, opens, clicks and audience movement, then reuse those signals in the next segment or automation.

05 / Operate

Stay in control of every consequential action.

Anything that sends, changes or deletes waits for confirmation, with the affected audience shown first.

Write

AI editor
Describe the campaign and it writes the subject line, headline and body: then rewrites any block you highlight. Everything stays editable.
Subject line options
Alternatives generated from how your own list has responded before, not from a swipe file.
Drag-and-drop builder
Content blocks, a media picker and an image editor. No code, and no need to know any.
True preview
What you approve is exactly what lands: the preview is the email, not an approximation of it.
Sign-up forms
A hosted page and an embeddable widget that always look the same as each other.

Audience

Segments in a sentence
Describe the group you want in plain language and see the count before the segment exists.
Ready-made segments
Eleven definitions covering the groups most shops ask for: lapsed, loyal, never opened, and the rest.
Shopify data import
Connect a Shopify store with read-only access and import customers, orders, checkouts, products and fulfillments.
Automatic list hygiene
Unsubscribes, dead addresses and complaints are removed and never emailed again.
List validation
Check addresses before they cost you anything. Includes 5,000 checks a month.Add-on
Engagement scoring
Per-customer engagement, their best send hour, and what they read on.Add-on

Send

Campaign builder
A guided path from audience to schedule, with the full plan shown before anything is committed.
Automatic pacing
Large campaigns are spread across the day so they arrive as a curve rather than a wall.
Per-person send times
The same campaign leaves at the hour each contact usually opens.Add-on
Transactional API
Order confirmations, receipts and password resets sent from your own app, on the same infrastructure.

Understand

Campaign results
Delivery, opens, clicks and unsubscribes, per campaign and over time.
Daily briefing
One short read every morning on what moved, with the number it came from.
Exports
XLSX or CSV with a column picker, for whatever analysis belongs in your own tools.
Tracked recommendations
Every suggestion the AI makes is recorded with what happened next, so its advice is measured rather than believed.

Operate

Client sub-accounts
Separate workspaces under one login, for agencies. Includes three; more are billed per account.Add-on
Confirm before it acts
The AI previews exactly what it is about to change: how many addresses, which segment: and waits for your click.

The assistant

An assistant with a short leash.

It reads your account and proposes what to do about it. Four boundaries define what it is allowed to be: and they are the reason it is useful rather than merely impressive.

01

It uses your numbers, or none

Every figure comes from your own account. When the data cannot answer a question, it says so instead of producing a confident guess.

02

It asks before it acts

Anything that would send, change or delete something appears as a preview with a confirm button. It cannot email your list on its own.

03

It cannot be talked into things

Text inside your account is treated as content to read, never as instructions to follow.

04

Your list is not training data

AI features run in the EU under a contractual ban on training with your data.

See it against your own list.

Import, verify a domain, and send. Every plan gets every feature: pricing is by contacts, not features.

Start sendingSee pricing

Monthly or annual billing · cancel anytime · no long-term contract